PURE Is Beauty
Purity as performance. Simplicity as luxury. Nature, refined.
Beauty formulations are under pressure, from both sides.
Consumers want cleaner labels, recognizable ingredients, and responsible sourcing. Formulators still need texture, performance, and reliability across formats.
Plant‑based ingredients can meet both expectations when they deliver more than just a good story. At PURIS, we frame this as a simple standard: PURE Is Beauty, ingredients that are responsibly sourced and straightforward to explain, without compromising how a formula performs.
PURIS Vela™ and Signa™ pea‑derived ingredients are used in beauty and personal care because they combine functional performance, scaled non‑GMO & organic sourcing, and credible sustainability. The result is a cleaner starting point for modern formulations, helping brands meet today’s clean beauty expectations while building toward tomorrow’s claims with confidence.
Six Challenges Facing Plant-Based Beauty Formulators
From replacing legacy ingredients to making credible sustainability claims, here's what makes formulation difficult and how pea-based ingredients can help.
Replacing Legacy Ingredients
Consumers and regulators are moving away from talc, aluminum starches, and synthetic polymers, but reformulating without them is easier said than done. The replacement has to match the original product feel, or consumers will notice.
Legacy ingredients like talc and aluminum starch octenylsuccinate have decades of formulation data behind them. They deliver specific sensory properties: silky slip, oil absorption, mattifying effects, and soft-touch finish. Most plant-based alternatives introduce trade-offs, whether that's grittiness, clumping, or a change in how the product spreads on skin.
Formulators often end up adding extra ingredients to compensate, which defeats the purpose of simplifying the formula in the first place.
Why Pea Ingredients Help
PURIS pea starches deliver comparable oil absorption and soft-touch texture to talc and aluminum starches, making them effective drop-in candidates for pressed powders, loose powders, dry shampoos, and mattifying products. Pea peptides offer film-forming and conditioning properties similar to synthetic polymers and grain-based proteins, supporting smooth application in skincare and haircare.
The result: you can replace legacy ingredients without re-engineering the sensory experience your consumers expect.
How PURIS Can Support
Pea Starches for Oil Absorption & Soft Touch
PURIS pea starches provide the silky slip and oil-absorbing performance formulators rely on from talc and aluminum starches, with a naturally derived, plant-based profile that simplifies your ingredient story.
Pea Peptides for Film Formation & Conditioning
PURIS pea peptides replace synthetic polymers and grain-based proteins with plant-derived film formation and conditioning, delivering smooth application in serums, lotions, and leave-in hair treatments.
PURIS Vela: Plant-Derived Soft-Focus Powder Platform
Built on pea starch from Pisum sativum seeds, PURIS Vela delivers oil absorption, smooth application, and natural matte or blur effects across dry and semi-solid systems. Produced through physical separation and milling, this platform gives formulators a clean, plant-based alternative to talc and aluminum starches.
Applications: Dry shampoo, setting powders, deodorants, body powders, waterless cleansers, and sensory enhancement in creams.
USA-made, naturally non-GMO, with organic options available. Clean enough to explain, proven enough to perform.
PURIS Signa: Pea Peptide Platform for Beauty and Personal Care
PURIS Signa delivers film formation, moisturization, conditioning, and strengthening for hair, skin, and scalp care. Designed to help formulators replace grain-based proteins and simplify ingredient decks, Signa brings plant-powered performance without compromise.
Applications: Conditioners, hair masks, leave-ins, scalp treatments, barrier repair creams, firming serums, eye products, and gentle cleansers.
USA-made, naturally non-GMO, with organic options available. Clean enough to explain, proven enough to perform.
How Pea Ingredients Fit Within the INCI Framework
The International Nomenclature of Cosmetic Ingredients (INCI) system is designed to clearly communicate ingredient origin, processing, and function. PURIS Vela™ and Signa™ pea‑derived ingredients align naturally with this structure.
Pea starches are declared using established starch INCI conventions, clearly identifying their plant origin and functional role in absorption, texture, and sensory modification. Pea peptides are typically listed as Hydrolyzed Pisum Sativum Protein, placing them within a familiar INCI category alongside other hydrolyzed plant proteins used in hair and skin care.
Because PURIS Vela™ and Signa™ product lines follow recognized INCI naming patterns, they integrate smoothly into existing formulation, regulatory, and labeling workflows. This allows formulators to work with plant‑based ingredients that are easy to evaluate, easy to declare, and easy to explain across global markets.
