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Treats That Do More Than
Taste Good

Build Better Pet Treats & Chews with PURIS Pea Ingredients 
Crunch. Chew. Clean-label function. 

P Logo Dog Treat Ring
dog treat spread

From crunch to chew, PURIS helps you get it right.

The Science
of Treat
Texture
& Stability

Pea Starch
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Structural Strength & Digestible Crunch

Pea starch delivers firm texture and shape retention in molded and extruded treat systems while maintaining excellent digestibility.

  • High Amylose Content (30–35%)
    Promotes firm structure and crunchy texture in baked and molded applications.

  • Highly Digestible (~95%)
    Demonstrated digestibility in dogs and cats.

  • Supports Injection Molding
    Enables shape definition and durability in dental chews.
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Pea Hull Fiber
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Fiber Enrichment & Calorie Management

Pea Hull Fiber adds concentrated insoluble fiber to support digestive health and energy balance in treat formulations.

  • ~80% Total Dietary Fiber
    Primarily insoluble fiber to support digestive function.

  • Water-Binding Capacity (~4.5x)
    Contributes to structure and moisture balance.

  • Supports Calorie Reduction
    Enables fiber-enriched, weight-conscious treat positioning.
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Internal Pea Fiber
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Moisture Retention & Soft Texture Control

Internal Pea Fiber enhances water retention and emulsion stability, helping maintain softness in semi-moist and high-meat systems.

  • Exceptional Water Binding (Up to 10x)
    Improves moisture retention and yield (Cosucra, 2025).

  • Maintains Softness
    Helps preserve tender texture in semi-moist treats.

  • Prevents Syneresis & Drying
    Reduces moisture migration in high-meat or glycerin-rich formulations.

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Pea Protein Fines
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PURIS Pea Protein Fines Performance

A clean, concentrated plant protein designed to elevate nutritional density in pet food while maintaining simple, natural ingredient decks.

  • High-protein: Delivers >75% protein with all essential amino acids, supporting balanced nutrition for dogs and cats when paired with complementary proteins.

  • Fine, functional texture: Ultra‑fine particle size ensures even blending and smooth, consistent performance in extrusion, retort, and cold‑formed systems across kibble, wet food, fresh diets, and treats.

  • Clean-label, sustainable protein: A single‑source, AAFCO‑compliant natural ingredient that enables “high‑protein” and “grain‑free” claims while supporting whole‑plant utilization and a low carbon, North American supply chain.

Pea protein spread

The PURIS Solution

Our U.S.-grown, non-GMO pea ingredients deliver the texture, structure, and nutrition pet treats need naturally.

Ingredient
Function in Treats & Chews
Key Benefits
Pea Starch
Binder & texture agent
Crunchy biscuits, chewy dental sticks, clean-label alternative to wheat/corn
Internal Pea Fiber*
Moisture retention & soft chew integrity
Maintains softness, prevents drying, binds water/fat in high-meat treats
Pea Flour / Splits**
Balanced nutrition & label simplicity
Provides starch, protein, and fiber in one ingredient
Pea Hull Fiber**
Fiber enrichment & calorie control
Adds bulk, reduces calories, improves stool quality, supports satiety
Pea Protein Fines**
Protein fortification
Fortifies protein maintaining a natural claim

*Be part of PURIS’ early innovation cycle. Request samples at sales@purisfoods.com for these innovative ingredients under development.
**Raw agricultural ingredient. Not ready‑to‑eat. Further heat processing is required to achieve microbial control.

What makes a treat more than just a snack?

  • Crunchy or chewy texture that pets love 
  • Clean-label binding without wheat, corn, or gelatin 
  • Calorie control and fiber enrichment 
  • Shape retention and shelf stability 
  • Functional benefits like dental health and digestion 

Typical Inclusion Rates in Pet Treats

Pea
Starch

Inclusion Rate: 20 - 40%

Key Benefits:
Binder, texture,
shape retention
Pea
Hull Fiber

Inclusion Rate: 5 - 10%

Key Benefits:
Fiber enrichment,
calorie control
Internal
Pea Fiber

Inclusion Rate: 1 - 2%

Key Benefits:
Moisture retention,
soft chew integrity
Pea
Flour

Inclusion Rate: 10 - 30%

Key Benefits:
Nutritional base,
clean label simplicity

Treats & Chews FAQs

Why is pea starch commonly used in crunchy pet treats?

 Pea starch creates strong binding and expansion control, giving treats a consistent crunch without grain based starches.  

How does internal pea fiber help in semimoist or soft treats?

 Internal pea fiber retains moisture and prevents drying out, maintaining softness over shelf life.  

What does pea hull fiber contribute to treat formulations?

 Pea hull fiber reduces calories, supports digestive health, and enhances hardness in crunchy or dental treats.  

Are whole peas or pea flour suitable bases for simple, natural treats?

 Yes, they offer a nutrient dense, clean label base with protein, starch, and fiber from a single ingredient.  

Can pea solubles improve palatability in treats?

 Pea solubles act as natural flavor enhancers and light binders, improving taste and texture.  

Sustainability

Life Cycle Assessment Results | Pea Protein and Starch

Our pea protein boasts a carbon footprint that’s over three times less than some whey protein concentrates and an impressive
up to 45% lower than other plant proteins. This isn’t just a minor improvement; it firmly establishes PURIS® Pea Protein as one of the
most sustainable protein sources available today, giving your products a powerful edge.
LCA Graph

Why Puris?

PURIS provides the ingredients and support that help pet food brands
build cleaner, more functional products from a trusted domestic source.

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U.S.-grown, vertically integrated supply
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Non-GMO, allergen-friendly, gluten-free
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Organic available across entire portfolio
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Clean-label alternative to carrageenan, gums, and modified starches

Lets Build Better Pet Treats Together