The old deal
More grams, more drag.
- Thick and heavy as protein climbs
- Chalky and hard to finish
- Gums have to hold it together
- Something you get through vs. enjoy
PURIS H2-IZO lets you double the protein load of conventional isolates without losing the light, creamy experience your customers crave.
You've seen the wannabes.
Now, meet the real deal.
"More" has always come with a cost. By the time you add your protein (and the maskers to cover your plant protein's tasting notes), you're left with a thick, pudding-like texture.
What's been missing is an ingredient that can actually carry the load, tastes good, and doesn't weigh down consumers' stomachs.
H2-IZO drinks like an ultra-filtered beverage, even when you load 30+ grams of protein into a serving. That means you can double your protein content without the viscosity and heaviness that typically accompany high-concentration protein products.
Most proteins have a breaking point. Add a little too much and your product is heavy, viscous, and almost requires you to chew.
H2-IZO fixes that problem.
In blind trials with 20g protein RTM shakes, participants consistently chose H2-IZO’s smooth, easy-drinking experience over a comparable whey protein drink.
That's because H2-IZO's mouthfeel is dialed to land like ultra-filtered milk — light, creamy, clean on the finish. No chalk. No glob. No sitting heavy in the stomach. Just smooth, satisfying protein that goes down easy.
There are few things as unappetizing as protein powder sitting at the bottom of a bottle.
H2-IZO addresses that. Where other pea protein isolates are up to 80% settled within an hour, H2-IZO barely moves. The suspension holds, the texture stays consistent, and the product your customer opens looks and performs exactly like the one they shook up.
That means no clumping, no separation, and no "did this go bad" moments that kill the brand experience before it even starts.
The old deal
More grams, more drag.
The H2-IZO drop
More grams, more swagger.
Ready-to-drink (RTD) beverages
Ready-to-mix (RTM) powders
(e.g., cheese, milk, yogurt)
H2-IZO supports 32 to 40 grams of protein per serving — significantly more than conventional pea protein isolates can carry without sensory breakdown.
Most isolates tap out long before your formula does. Push past a certain threshold and the texture collapses — heavy, viscous, the kind of mouthfeel that ends repeat purchases.
H2-IZO was built to go further. No pudding texture. No chalky finish. Just clean, high-density protein that performs at the level GLP-1 users, athletes, and high-protein consumers are actually demanding.
H2-IZO's mouthfeel is closer to whey than any pea protein isolate on the market — light, creamy, and clean on the finish, without the heaviness or chalk that typically comes with plant-based protein at high concentrations.
Think ultra-filtered milk vs. globby. This isn't the shake that sits in your stomach and reminds you it's there for two hours. For brands waiting for a plant-based isolate that can genuinely compete with whey on sensory experience, H2-IZO is the answer.
H2-IZO is best suited for creamy ready-to-drink (RTD) and ready-to-mix (RTM) protein beverages, high-protein shakes, functional and lifestyle beverages, and meal replacement formats. (So, anywhere high protein density meets high consumer sensitivity to texture.)
If your application calls for maximum protein in a drinkable format where mouthfeel determines repeat purchase, H2-IZO belongs in your formula.
PURIS H2-IZO supports the following ingredient claims:
H2-IZO (pronounced H to the Izo) was named for its protein isolate hydrating properties. Unlike any other protein on the market, it allows for twice the amount of protein to be added to a product without impacting the texture and mouthfeel of the product.