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PURIS | Treats

Better Texture and Function in Pet Treats

Solve challenges in crunch, chew, and stability with pea-based ingredients designed for modern pet treat formulations.

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Looking for Better Texture and Function in Treats and Chews?

Pet treats are all about texture and functionality, but traditional binders, fillers, and additives are falling out of favor. You need a clean-label way to create the right crunch, chew, and stability without sacrificing performance.

 

Achieving the Right Crunch or Chew Without Tradeoffs

PURIS Solution:
Pea Starch that delivers structure and moldability for crunchy biscuits and chewy dental treats—without grains or synthetic binders.

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Creating Low-Calorie, Functional Treats Pets Actually Enjoy

PURIS Solution:
Pea Hull Fiber adds bulk without calories, supports satiety, and improves chew time for functional, better-for-you treats.

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Maintaining Shape and Stability Across Treat Formats

PURIS Solution:
Whole Peas and Pea By-Products provide a balanced combination of starch, protein, and fiber to support consistency in baked and extruded treats.

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What makes a treat more than just a snack?

  • Crunchy or chewy texture that pets love
  • Clean-label binding without wheat, corn, or gelatin
  • Calorie control and fiber enrichment
  • Shape retention and shelf stability
  • Functional benefits like dental health and digestion

 

 

See How PURIS Solves Pet Food Treat Challenges

Understand how PURIS ingredients perform in pet food treat applications to improve stability, texture, and clean-label outcomes. 

The Science
of Treat
Texture
& Stability

Pea Starch
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Structural Strength & Digestible Crunch

Pea starch delivers firm texture and shape retention in molded and extruded treat systems while maintaining excellent digestibility.

  • High Amylose Content (30–35%)
    Promotes firm structure and crunchy texture in baked and molded applications.

  • Highly Digestible (~95%)
    Demonstrated digestibility in dogs and cats.

  • Supports Injection Molding
    Enables shape definition and durability in dental chews.
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Pea Hull Fiber
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Fiber Enrichment & Calorie Management

Pea Hull Fiber adds concentrated insoluble fiber to support digestive health and energy balance in treat formulations.

  • >40% Crude Fiber
    Primarily insoluble fiber to support digestive function.

  • Water-Binding Capacity (~4.5x)
    Contributes to structure and moisture balance.

  • Supports Calorie Reduction
    Enables fiber-enriched, weight-conscious treat positioning.
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Internal Pea Fiber
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Moisture Retention & Soft Texture Control

Internal Pea Fiber enhances water retention and emulsion stability, helping maintain softness in semi-moist and high-meat systems.

  • Exceptional Water Binding (Up to 10x)
    Improves moisture retention and yield (Cosucra, 2025).

  • Maintains Softness
    Helps preserve tender texture in semi-moist treats.

  • Prevents Syneresis & Drying
    Reduces moisture migration in high-meat or glycerin-rich formulations.

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Pea Protein Fines
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PURIS Pea Protein Fines Performance

A clean, concentrated plant protein designed to elevate nutritional density in pet food while maintaining simple, natural ingredient decks.

  • High-protein: Delivers >75% protein with all essential amino acids, supporting balanced nutrition for dogs and cats when paired with complementary proteins.

  • Fine, functional texture: Ultra‑fine particle size ensures even blending and smooth, consistent performance in extrusion, retort, and cold‑formed systems across kibble, wet food, fresh diets, and treats.

  • Clean-label, sustainable protein: A single‑source, AAFCO‑compliant natural ingredient that enables “high‑protein” and “grain‑free” claims while supporting whole‑plant utilization and a low carbon, North American supply chain.

Pea protein spread

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Work Directly with Our Pet Food Team

Jay is a Commodity Merchandiser supporting PURIS’ pet food business, helping customers navigate supply, pricing, and formulation needs. He works closely with partners to deliver reliable supply and consistent value, and is a trusted point of contact for pet food customers. Known for his responsiveness and attention to detail, Jay takes a hands-on, solutions-focused approach to every relationship.

Lets Build Better Pet Treats Together

Fewer Problems.
Fewer Calls.
More Confidence.

PURIS goes beyond ingredients to remove friction from your day to day operations.

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Freight
Reliability

We manage end‑to‑end logistics with dependable trucking programs that reduce risk, streamline flow, and ensure materials arrive on time at your facility.
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Cost
Reduction

Our nationwide and southern growing network lets us contract peas closer to your plant, cutting freight costs, shortening supply lines, and reducing logistical volatility.
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Certification Coverage

We supply ingredients in versions that meet leading food and pet food certifications, including USDA Organic and other top compliance standards, giving you full label flexibility.
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Formulation Support

Our R&D team provides hands‑on formulation work, ingredient testing, and application optimization. All products meet AAFCO natural expectations, supporting clean‑label development.
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Quality
Assurance

Our human‑food‑grade quality systems deliver traceability, consistency, and safety. Because pets deserve the same standards as the people who feed them.
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Sustainability Impact

We invest in transparent sourcing and advanced LCA methodologies to help you validate sustainability claims and meet evolving environmental expectations.
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Scope 3 Reduction

Peas carry naturally low GHG profiles. Our LCA‑driven sourcing and localized contracting help you cut upstream emissions and improve Scope 3 reporting.
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Market
Stability

Our insights into non‑exchange‑traded markets support informed sourcing decisions. A fully domestic supply chain also reduces tariff exposure and geopolitical risk.